Iara is your business AI. She runs on your own server and coordinates five agents that turn a request into a plan, written content, a web page or a workflow. You review and approve everything before it goes out.
Iara
You need a cloud server with a clean Linux installation, an AI subscription (ChatGPT or Claude) and a Telegram bot. You arrange these separately and keep ownership of them.
The installer runs in your browser: it prepares the server, installs Hermes and connects Iara to your Telegram. If you would like help, assisted installation takes place in a group over Zoom.
During the interview, Iara learns how your business works. Prumo then coordinates the other agents based on your requests.
What each agent delivers with Primeira Iara.
You speak only to Iara. She passes your request to Prumo, who assigns it to the specialists and reviews their work before it comes back to you. Choose a plan to see your team.
+11 agents light up when you upgrade to Iara Completa. They are shown dimmed below.
Iara + 16 agents: the Primeira Iara core team plus branding, lead generation and the presales team.
Iaraorchestrates the teamEverything comes to you as a plan, written content or a draft for approval. No agent sends, publishes or spends without your go-ahead.
Primeira Iara
“I want to sell a weekend workshop.”
You receive: a plan, a registration page and an email for you to review and publish.
Primeira Iara
“I need video ideas for Instagram.”
You receive: scripts, captions and a recording schedule.
Iara Completa
“I'm launching my brand and want to handle incoming enquiries.”
You receive: a visual identity, a prepared registration application, a campaign plan and scheduled meetings, with every step approved by you.
Examples of how the team shares the work on a request. These are illustrations, not customer case studies or promises of results.
Start with Primeira Iara. When you want the full team, upgrade to Iara Completa.
Iara runs on your own internet server, not ours.
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Gustavo Lopes Paiva, CEO of Ideia Business and CTO of Rede Ideia
From a first venture at age 12 to Rede Ideia, founded in 2009.
Combined across the group's businesses (Rede Ideia and Ideia Business).
By the group's businesses over its history.
Partners who bring the group's solutions to their clients.
Before you rely on something from a stranger, you want to know who stands behind it. Here the answer has a name, a face and a track record: Ideia Arsenal is built by a group of businesses with more than 20 years of experience, over R$ 20 million (BRL) in annual revenue, more than 500,000 companies served and a distribution network of over 5,000 accountants.
It started early. At 12, Gustavo opened a car wash and tire repair shop. At 17, he left the countryside of Rio Grande do Sul for Porto Alegre, looking for more. In 2009 he founded Rede Ideia and ran it as CEO until 2025. His brother, Victor, joined as a partner in 2014 and is now its CEO. Since then he has worked mostly in digital identity: the certificates and signatures that prove who you are. Today he is CTO of Rede Ideia and CEO of Ideia Business, a role he has held since the company was founded.
Learning is part of the method. IT Management at Unisul, a business program at Nova SBE in Portugal, and a specialization at MIT in AI, blockchain, digital transformation and innovation leadership. He is now pursuing an MBA at PUCRS and a postgraduate degree in Vibe Coding AI at Impacta. The rule is simple: learning only counts when it reaches practice.
Ideia Arsenal is that practice, opened up to your business: agents, skills and guides our team knows from the inside, so AI can reach the real work of people who sell, serve customers and run operations every day.
For me, studying only makes sense when what I learn reaches practice.
Founded in 2009 by Gustavo Lopes Paiva; Victor Paiva has been a partner since 2014. Digital identity and services for accountants and businesses.
The home of our digital products: turns problems we know first-hand into software for accountants and businesses.
AI agents, skills and guides ready for the real work of your business.
Modular management and CRM: sales, finance, inventory and people in one place.
Financial and commercial management platform with artificial intelligence acting as a virtual CFO.
Issues service invoices (NFS-e) from WhatsApp messages, built for accounting firms.
Legally valid electronic signatures.
Turns raw ideas into PRDs ready for vibe coding tools.
Sales management from lead to payment: CRM, proposals, customers and finance in one system.
A platform to run partner programs under your own brand.
Accountants and partners refer Ideia solutions and earn every month.
Ideia Business sells this product, CNPJ 30.082.914/0001-00. Questions before you subscribe? Write to contato@ideiabusiness.com.br.
On your own internet server (a Linux VPS), not ours. The installer sets up Hermes, the software that runs Iara. The server account and AI subscription belong to you.
No. Enter the IP address and root password (or SSH key) shown in your provider's dashboard. The installer does the rest in your browser, including installing Hermes. It requires a clean server: if Hermes is already installed, it stops without making changes. Afterwards, we recommend changing the root password in your provider's dashboard.
Yes. You only need the server for installation, not to purchase. You arrange the VPS and AI subscription yourself; none of our offers include them. The 7-day refund period starts on the purchase date, so arrange the four required items promptly.
12 months to download the content and installer and read your dossier and “My Business”; 90 days of voice interviews and email support. Iara, once installed on your server, remains yours.
You have 7 calendar days to cancel for a refund, without having to give a reason.
Yes. You speak with Iara by voice, in Portuguese, and she writes down each answer. After each section, she reads back what she understood for you to confirm or correct. At the end, you review the summary before finishing. You can also complete the same interview by text.
